Cybertech Marketing Services That Builds Trust
"Their work, really builds out a strategy for the long term and sets you up for success. So I'd really recommend recommend them if you're looking to, develop your sales strategy and go to market.
- Courtney Robinson - Hypi.
Attract the right buyers. Earn their trust. Scale securely.
The cybersecurity space is growing fast—but so is the noise. Buyers are skeptical, the sales cycle is complex, and every company claims to offer “next-gen protection.” To cut through, you need more than a good product. You need strategic marketing that builds credibility and drives results.
That’s where we come in.
We’re a marketing agency built for cybersecurity tech companies. From zero-trust platforms to MDR and AI-based threat detection tools, we help you earn trust, generate demand, and fill your pipeline with qualified leads.
Who We Help
We work with cybersecurity companies across:
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Cloud Security & Zero Trust Platforms
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Threat Intelligence & Detection (XDR/MDR/EDR)
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Network & Endpoint Security
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Security Automation & Orchestration (SOAR)
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Compliance & Risk Management Tools (GRC, IAM)
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Cybersecurity SaaS for SMBs and Enterprises
Whether you’re an early-stage startup or scaling post-Series B, we tailor your marketing strategy to your buyers—CISOs, IT directors, or compliance teams.
Why Cybersecurity Marketing Requires a Specialist
Your buyers are cautious and technical. They don’t want hype. They want clarity, proof, and relevance. Generic marketing just won’t cut it.
Here’s how we help you stand out:
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Clarify your value without oversimplifying
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Create credibility through content and case studies
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Reach the right audience via the right channels
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Turn security concerns into sales conversations
We don’t just bring you traffic—we bring you traction.
What You Get
Strategic Positioning & Messaging
We shape your messaging so it resonates with buyers—whether they’re evaluating risk, researching compliance, or looking for faster detection.
SEO & Content Strategy
From technical blog content to CISO thought leadership, we help you rank for buyer-intent keywords and earn trust through education.
Paid Ads & Retargeting
We run precise, high-converting Google and LinkedIn campaigns to target IT security decision-makers across the funnel.
Sales Enablement Content
We craft case studies, security checklists, battle cards, and comparison sheets that help your sales team build confidence and close faster.
GTM Support for New Launches
Launching a new cybersecurity tool or entering a new market? We build launch strategies that focus on speed, authority, and visibility.
How We Work
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Discovery & Audit
We analyse your market, product, competitors, and current funnel to identify gaps and quick wins. -
Growth Roadmap
You get a step-by-step marketing plan designed around your pipeline goals and MRR targets. -
Execution & Optimisation
We launch and manage content, SEO, ads, and landing pages—tweaking constantly to improve performance. -
Transparent Reporting
We track the metrics that matter (demo bookings, CAC, lead velocity), and review performance monthly.
Success Stories
MDR Startup: 3x pipeline in 6 months
We built a targeted SEO strategy and launched a series of CISO-focused webinars, tripling inbound leads and demo bookings.
IAM Platform: Cut CAC by 48%
With focused LinkedIn ads and content upgrades, we reduced acquisition costs while doubling qualified traffic.
Cloud Security Tool: $300K pipeline from content
By creating high-quality explainers and zero-trust guides, we built authority and drove inbound from enterprise prospects.
The 2 Step Cybertech Growth Engine™
SEO for Cybertech
SEO is your long-term growth engine, helping SaaS companies rank for high-intent keywords and attract prospects actively searching for solutions. It’s the gift that keeps on giving, driving organic traffic and compounding growth over time.
Google Ads for Cybertech
Google Ads puts your SaaS brand front and center, capturing attention at the exact moment prospects are ready to buy. It’s instant visibility, letting you outpace competitors and drive high-quality leads with precision targeting.
What our customers have to say...
"In practice his skills and expertise are second to none" - Andrew Johnson
Frequently Asked Questions
What makes you different from other marketing agencies?
We specialise in HRTech. That means we know the difference between ATS, LMS, HRIS, and EVP—and we know how to sell them. You won’t waste time explaining your product or your market.
What channels do you specialise in?
We work across organic search (SEO), paid ads (Google, LinkedIn), content strategy, email marketing, and sales enablement. We also support founder-led marketing through LinkedIn content and webinars.
How do you measure ROI?
Every campaign is tracked against clear KPIs—like demo bookings, CAC, LTV, and sales-qualified leads. You get regular reports and full transparency.
A MESSAGE FROM OUR FOUNDER
Vanity metrics don’t pay the bills. Pipeline does
Most marketing agencies talk a big game.
They'll flood you with traffic reports, vanity metrics, and pretty charts — but none of that fills your pipeline.
At Stargazer, we build for one thing only: real, compounding SaaS growth.
More demos. More deals. More ARR. Period.
We don’t sell “busy work.”
We engineer systems that lower CAC, scale revenue, and make your marketing a true growth engine — not a cost center.
If you’re serious about scaling, stop paying for noise.
Start building something that compounds.
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