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Fintech Marketing Agency: Strategies for Success in Finance
"Their work, really builds out a strategy for the long term and sets you up for success. So I'd really recommend recommend them if you're looking to, develop your sales strategy and go to market.
- Courtney Robinson - Hypi.
Here’s Why Your Pipeline Isn’t Growing Like It Should…
FinTech is one of the most cutthroat sectors in tech.
New products launch every week, and the big players have massive budgets to dominate every channel—from paid ads to influencer campaigns.
You’ve probably explored your share of growth tactics: PR, LinkedIn content, webinars, paid ads...
But there’s one channel that still drives the highest-quality, lowest-CAC leads for FinTech companies: search marketing.
And within search, there are two proven lanes:
Chances are, you’ve tried both—and didn’t see results.
It was expensive. It took too long. And it didn’t move your MRR enough to justify the cost.
Search evolves fast. If your team (or agency) isn’t on top of these shifts, you’ll fall behind.
But with a modern, data-led strategy, your FinTech brand can dominate SERPs, reduce CAC, and scale pipeline—predictably.
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You’re not ranking for the right keywords — or at all
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Your paid search CAC is way too high
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You’re generating leads, but they’re not converting into real revenue
We fix that.
Our Fintech Growth Engine™️ gets your SaaS brand ranked, retargeted, and visible across paid search, organic content, and social.
Not just more traffic — more qualified pipeline.
Your strategy isn’t keeping up — and that’s why your pipeline is stalling.
Search your top keyword right now. What do you see?
Ads. Organic listings. Local packs. Service ads. Blog content. Competitors everywhere. It’s crowded. And unless you show up in every part of Search, you're getting drowned out. That’s why we use our SaaS Growth Engine™️ — putting your brand across all key channels to drive not just more leads, but higher-value clients.
- Kevin Gallagher CMO Stargazer
Is SEO Worth It for Your FinTech Brand?
There’s no better way to earn trust and generate demand than showing up first in Google when buyers are actively searching.
Ranking for high-intent keywords puts your FinTech solution directly in front of decision-makers looking for answers—whether it’s payment automation, lending tools, or financial APIs.
What we’ve seen again and again: FinTech buyers care more about credibility and ROI than brand name. If your platform can solve their problem, they’ll click.
The challenge? Most SEO campaigns fall flat. Without a strategy built for financial services, you’ll spend big and see little return.
Traditional SEO Doesn’t Cut It for FinTech Anymore
Search for “automated payroll for startups” or “B2B payment processor,” and you’ll see a crowded results page:
- Google Ads
- Featured snippets
- Review sites
- Product comparison blogs
- Organic results
Trying to win with blog posts alone? That’s a 2020 playbook. Today, you need to dominate across multiple SERP features.
That’s why we use our Blended Search approach—targeting paid ads, organic rankings, comparison sites, and high-authority mentions. It’s the only way to stay visible in a noisy market.
Fintech Marketing That Actually Works
Stand out in a crowded market. Grow faster. Get real results.
Fintech is moving fast. New players enter the market every day, and consumer expectations are higher than ever. If you want to stand out, you need more than just a great product; you need robust market research, effective brand strategy, and an inbound marketing strategy that leverages the latest technology. You need the right marketing—built for this space—with innovation at its core.
That’s where we come in.
We’re a specialist fintech marketing agency, working closely with various platforms to amplify your efforts. We help early-stage startups and established brands enhance their branding, grow smarter, scale faster, and market with confidence. From go-to-market strategies to customer acquisition campaigns, we craft data-led marketing that speaks the language of fintech—and delivers.
No fluff. No guesswork. Just clear, strategic marketing that works.
In a crowded market, fintech companies and financial services need a fintech marketing agency that provides expert digital marketing and SEO to enhance their visibility, stand out, and grow. That’s where specialised agencies come in. They bring deep industry knowledge and access to the latest digital tools, helping fintechs run smarter, more effective campaigns. With an agency handling strategy and execution, businesses can stay focused on what they do best—while knowing their marketing is data-led, infused with creativity, and in step with where the industry is headed.
Who We Work Stargazer - Fintech Marketing Agency
We partner with ambitious fintechs and financial services across:
- Payments & Banking – Challenger banks, payment apps, FX platforms
- Lending & Credit – BNPL services, credit platforms, mortgage tech
- Wealth & Investment – Robo-advisors, savings apps, pension tools
- Insurtech – Digital insurance platforms, embedded insurance
- Crypto & Web3 – Blockchain platforms, wallets, exchanges
- Fintech SaaS – Compliance tools, APIs, finance infrastructure
Whether you’re B2B, B2C, or somewhere in between—we’ll tailor your marketing strategy to your goals, budget, and users.
What You Get
We don’t do cookie-cutter campaigns. Everything we deliver is designed around your specific needs. Our service includes:
Market & Audience Insights
We dig deep into your audience—how they think, what they search for, and why they buy. Then we build your messaging around it.
Growth-Focused Strategy
From brand awareness to lead generation and customer activation—we build your marketing roadmap to drive results across the funnel.
Content & Campaign Execution
We manage the day-to-day: SEO, paid ads, email flows, LinkedIn content, and more, including all facets of digital marketing typically handled by a fintech marketing agency. You stay focused on your product—we’ll take care of growth marketing.
Data, Tracking & Optimisation
Everything is tracked, measured, and refined. You’ll know what’s working, what’s not, and where we’re going next.
Our Process
Here’s how we work with you:
- Discovery & Strategy We start with a deep dive into your product, goals, market, and current marketing. We’ll uncover what’s working, what’s not, and where the biggest opportunities are.
- Custom Plan You’ll receive a clear, focused strategy tailored to your growth stage—whether that’s pre-launch, post-funding, or scale-up.
- Campaign Delivery We execute the plan—creating campaigns, content marketing, and assets that build awareness, generate leads, and drive conversions.
- Monthly Reviews & Growth Loops We review performance monthly, making agile changes to optimise for ROI. You’ll always know what we’re doing and why.
Why Fintechs Choose Us
- Deep Industry Knowledge We understand compliance, tech stacks, funding rounds, and user behaviour in fintech. We’re not just marketers—we’re fintech people.
- Bespoke Strategies No templates. No generic funnels. Just personalised plans that fit your business like a glove.
- Results That Matter We focus on the metrics that matter: CAC, LTV, activation, retention, and revenue. Because growth without ROI isn’t growth.
- Flexibility for Startups Budget constraints? Need to test before you scale? We’ve been there. We offer growth packages designed for lean teams.
Success Stories
Helping a payments app reduce CAC by 38% We reworked their onboarding journey, optimised Google and LinkedIn ads, and delivered a 5x return on ad spend.
Driving 2,000+ new signups for a savings app Using founder-led content, referral campaigns, and SEO-focused blog content, we grew their user base within 3 months.
Building brand awareness for a B2B fintech SaaS We positioned them as thought leaders using targeted LinkedIn campaigns, gated content, and industry webinars.
The 2 Step Fintech Growth Engine™
SEO for Fintech
SEO is your long-term growth engine, helping SaaS companies rank for high-intent keywords and attract prospects actively searching for solutions. It’s the gift that keeps on giving, driving organic traffic and compounding growth over time.
Google Ads for Fintech
Google Ads puts your SaaS brand front and center, capturing attention at the exact moment prospects are ready to buy. It’s instant visibility, letting you outpace competitors and drive high-quality leads with precision targeting.
What our customers have to say...
"In practice his skills and expertise are second to none" - Andrew Johnson
Frequently Asked Questions
How do you measure success?
We set clear KPIs upfront. Whether it’s traffic, signups, demo bookings, or revenue—we track what matters and adjust fast.
What channels do you work with?
SEO, paid ads (Google, LinkedIn, Meta), email marketing, PR, content marketing, social strategy, and influencer partnerships.
When will I see results?
Most clients see early wins in the first 30 to 60 days—like better engagement or improved lead quality. More significant changes to CAC, LTV, or churn typically take 3 to 6 months.
A MESSAGE FROM OUR FOUNDER
Vanity metrics don’t pay the bills. Pipeline does
Most marketing agencies talk a big game.
They'll flood you with traffic reports, vanity metrics, and pretty charts — but none of that fills your pipeline.
At Stargazer, we build for one thing only: real, compounding SaaS growth.
More demos. More deals. More ARR. Period.
We don’t sell “busy work.”
We engineer systems that lower CAC, scale revenue, and make your marketing a true growth engine — not a cost center.
If you’re serious about scaling, stop paying for noise.
Start building something that compounds.
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