Fintech Marketing Agency: Strategies for Success in Finance

Fintech Marketing That Actually Works

Stand out in a crowded market. Grow faster. Get real results.

Fintech is moving fast. New players enter the market every day, and consumer expectations are higher than ever. If you want to stand out, you need more than just a great product; you need robust market research, effective brand strategy, and an inbound marketing strategy that leverages the latest technology. You need the right marketing—built for this space—with innovation at its core.

That’s where we come in.

We’re a specialist fintech marketing agency, working closely with various platforms to amplify your efforts. We help early-stage startups and established brands enhance their branding, grow smarter, scale faster, and market with confidence. From go-to-market strategies to customer acquisition campaigns, we craft data-led marketing that speaks the language of fintech—and delivers.

No fluff. No guesswork. Just clear, strategic marketing that works.

In a crowded market, fintech companies and financial services need a fintech marketing agency that provides expert digital marketing and SEO to enhance their visibility, stand out, and grow. That’s where specialised agencies come in. They bring deep industry knowledge and access to the latest digital tools, helping fintechs run smarter, more effective campaigns. With an agency handling strategy and execution, businesses can stay focused on what they do best—while knowing their marketing is data-led, infused with creativity, and in step with where the industry is headed.

Who We Work Stargazer - Fintech Marketing Agency

We partner with ambitious fintechs and financial services across:

• Payments & Banking – Challenger banks, payment apps, FX platforms
• Lending & Credit – BNPL services, credit platforms, mortgage tech
• Wealth & Investment – Robo-advisors, savings apps, pension tools
• Insurtech – Digital insurance platforms, embedded insurance
• Crypto & Web3 – Blockchain platforms, wallets, exchanges
• Fintech SaaS – Compliance tools, APIs, finance infrastructure

Whether you’re B2B, B2C, or somewhere in between—we’ll tailor your marketing strategy to your goals, budget, and users.

What You Get

We don’t do cookie-cutter campaigns. Everything we deliver is designed around your specific needs. Our service includes:

Market & Audience Insights

We dig deep into your audience—how they think, what they search for, and why they buy. Then we build your messaging around it.

Growth-Focused Strategy

From brand awareness to lead generation and customer activation—we build your marketing roadmap to drive results across the funnel.

Content & Campaign Execution

We manage the day-to-day: SEO, paid ads, email flows, LinkedIn content, and more, including all facets of digital marketing typically handled by a fintech marketing agency. You stay focused on your product—we’ll take care of growth marketing.

Data, Tracking & Optimisation

Everything is tracked, measured, and refined. You’ll know what’s working, what’s not, and where we’re going next.

Our Process

Here’s how we work with you:

1. Discovery & Strategy We start with a deep dive into your product, goals, market, and current marketing. We’ll uncover what’s working, what’s not, and where the biggest opportunities are.
2. Custom Plan You’ll receive a clear, focused strategy tailored to your growth stage—whether that’s pre-launch, post-funding, or scale-up.
3. Campaign Delivery We execute the plan—creating campaigns, content marketing, and assets that build awareness, generate leads, and drive conversions.
4. Monthly Reviews & Growth Loops We review performance monthly, making agile changes to optimise for ROI. You’ll always know what we’re doing and why.

Why Fintechs Choose Us

• Deep Industry Knowledge We understand compliance, tech stacks, funding rounds, and user behaviour in fintech. We’re not just marketers—we’re fintech people.
• Bespoke Strategies No templates. No generic funnels. Just personalised plans that fit your business like a glove.
• Results That Matter We focus on the metrics that matter: CAC, LTV, activation, retention, and revenue. Because growth without ROI isn’t growth.
• Flexibility for Startups Budget constraints? Need to test before you scale? We’ve been there. We offer growth packages designed for lean teams.

Success Stories

Helping a payments app reduce CAC by 38% We reworked their onboarding journey, optimised Google and LinkedIn ads, and delivered a 5x return on ad spend.

Driving 2,000+ new signups for a savings app Using founder-led content, referral campaigns, and SEO-focused blog content, we grew their user base within 3 months.

Building brand awareness for a B2B fintech SaaS We positioned them as thought leaders using targeted LinkedIn campaigns, gated content, and industry webinars.